30 Jul 2025
3 Hours
07:00 PM
On Zoom
Your marketing, broken into parts anyone on the team can run.
Your sales, turned into a repeatable product instead of your gut feel.
Your service, turned into ownable units instead of your personal attention.
The right roles at the right cost. This is how you hit 1.5X profit at the same headcount.
Find the instincts, usually control and identity, that keep the work stuck to you. Place yourself on the four levels of business and define what freedom actually means for your life.
Get a visible win in week one by cutting your time into defended slots run without interruption. Then draw the lean org your machines require, with no role added unless a machine genuinely needs it.
Break delivery, marketing, and sales into the smallest parts anyone can run, each with a stage and an owner. Nothing stays as vague know-how in your head.
Capture what only you know how to do into quick videos and living process docs, so your competence lives outside your head and can be installed in someone else.
Fill the roles, set KPIs and KRAs, and install a leader-manager-technician hierarchy so people are run by people, not by you. Hire for people who find bottlenecks, solve them, and report back.
Fix a freedom calendar you defend. Track your time and roles to catch drift, and interrogate any extra founder work: which role, and why.
If you have partners, separate the business from the founders, point everyone at one scoreboard, and measure real impact against what each person believes it is.
That belief is exactly the freedom-killer we start with. Your standard is not a personality trait, it is a set of steps you have never written down. In the workshop you turn your standard into ownable parts and a training system, so quality is held by the machine, not by your presence in every task.
It never sticks because people usually hand off tasks without owners, stages, or a way to reassemble the parts. We do it in the opposite order: define the machine first, capture your own execution second, then install it into a role with clear KPIs. Documentation that nobody follows is a structure problem, not a discipline problem.
That is the trap itself: no time to fix the fact that there is no time. Move 02 exists for this. You buy back hours in week one before the big build, so the system funds its own construction.
Custom work is still made of repeatable parts. Productizing does not mean making your service generic, it means breaking it into components so the repeatable ninety percent runs without you and your attention goes only to the part that truly needs it.
Most programs sell information. This is a build. You leave with your org drawn, your machines defined, and a plan to staff them, tied to two numbers you can measure: hours reclaimed and profit per person.